Six months on from its successful brand refresh, Nomadic is launching a multi-channel advertising campaign, entitled ‘Ready When You Are’ – a nod to the company’s range of nourishing convenience products and the busy, hardworking, people who consume them.
Using Nomadic’s now ‘signature’ chevrons, the campaign reflects the dynamism of its new packaging. It’s targeted at time-pressed workers who ‘need to get the job done’ – especially those that are on the road, or constantly moving at work, with little opportunity to settle to eat for long.
The six-week campaign covers both Out of Home and digital – including YouTube, AVOD, digital display and social media.
The range of hard-hitting, snappy, executions depict various professionals at work – from nurses and firefighters, to delivery drivers and mechanics – taking advantage of Nomadic’s handy and easy to consume products, whether it’s the new range of Breakfast To Go drinks, or its best-selling Yogurt & Oat Clusters pots.
Support activity includes product sampling at places of work – such as hospitals, factories and depots.
Bethan Miles, Nomadic’s Marketing Manager, said: “Whether on the move, on their feet or on a short break, our consumers are looking for products that are ready when they are. This is a no-nonsense campaign that demonstrates just that in a striking and fast-paced way.”
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