Welcome to the November issue of Wholesale Manager. Another canned food renaissance is firmly on the horizon as UK consumers seek to tackle the growing pressures of the cost-of-living crisis. According to recent Kantar data, growth in canned goods has been outpacing the rest of the grocery market since February this year, with more buyers making canned food purchases in May to August 2022 compared to the same period in 2020 – during the height of lockdown.
The Weetabix Food Company, makers of the nation’s favourite breakfast cereal, has committed to setting out a roadmap that will enable it to produce its first box of zero carbon Weetabix Original. The roadmap will draw on the results of carbon footprint studies that the company is undertaking with its farmers to explore the different factors contributing to carbon emissions associated with producing their wheat.
Leading vape company RELX International supports the recent findings of a King’s College London report which finds vaping is considerably less harmful than smoking – and urges policymakers to continue to take note of the harm reduction potential of vaping. Authors of the report, academics at King’s College London have called for increased enforcement to tackle the rise in e-cigarette use among children – a demographic that has experienced an upsurge in usage over the past 12 months, according to the latest data. The study meanwhile found vaping considerably less harmful than smoking and that adult users who switch from cigarettes to alternative next-gen products would experience a “substantial reduction” in their exposure to toxic substances.
To celebrate the brand’s 20th birthday in 2021 and in the hopes of giving back to a retailer in the community, Boost Drinks offered Boost stockists the chance to win a £20k cash prize, to help support their business and those close to them. The lucky winner of the prize was Julie Kaur, owner of Jules Convenience Store in Telford for 32 years. Since winning the prize, Julie has used the money to help key members of her neighbourhood, following on from the challenges faced by them due to the pandemic and giving back to the elderly community, the Windrush Group, children in the area and the council among many others, our Community Focus page reports.
Millions of consumers will be gathering in their homes with their friends to watch football’s World Cup from November 20, sharing snacks as they do so. This of course presents a huge opportunity for wholesalers to stock up on snacks, as retailers will want to profit from the Big Night In occasion. Mike Chapman, Head of Wholesale at PepsiCo, tells our Partners for Profit page how wholesalers can maximise sales.
Enjoy reading the issue.
George Simpson
Group Editor
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