Pepsi MAX® is kicking off its partnership with EA SPORTS FCTM in 2024 with an on-pack promotion, which gives shoppers the chance to win in-game rewards with every participating Pepsi MAX® product. The campaign is set to drive excitement for shoppers in-store, encourage impulse sales and increase basket spend among football fans and gamers on-the-go.
With Pepsi MAX® flavours growing ahead of the market at 17.1% YOY MAT[1], the promotion is available across all Pepsi MAX® core, Pepsi MAX® Cherry and Pepsi MAX® Lime 500ml bottles*. Running from 1st October until the 31st December 2023, the promotion provides another reason for shoppers to pick up on-the-go formats and will help retailers capitalise on the category’s success and drive even more purchase.
Alongside in-store point of sale (POS) and digital activity, the promotion will ensure brand visibility will be at an all-time high. Repeat purchases will be encouraged, with shoppers able to receive up to ten unique and in-game rewards during the promotional period.
EA SPORTS FCTM, previously branded as the FIFA videogame series, was the most popular game franchise in the UK in 2022, with over 5 million FIFA players in the UK[2]. The partnership allows Pepsi MAX to continue its rich heritage within football entertainment, following the already successful partnership with the eChampions league with has reached millions of football fans since its launch.
Consumers simply need to enter their bottle’s unique promo code on the Pepsi Max microsite** to unlock EA sports FCTM 24 in game rewards. Each claimant receives a Pepsi Ultimate Team in-game pack for EA SPORTS FCTM, including a 75+ rated untradable gold item and an additional prize, such as unique kits or backgrounds from football talents.
For information on POS available for your store and additional details on the campaign, please visit www.atyourconvenience.com.
*Pepsi MAX RRP £1.85 / PMP £1.25
[1] NielsenIQ RMS, Total Coverage (Excl Discounters) GB, Flavoured Cola, Value % Change, MAT WE 26/08/2023.
2 United Kingdom; GfK; Entertainment Retailers Association; Ukie; ISFE; 2022; PSN, XBL & 3rd party Nintendo, PC Steam sales only; combined unit sales (physical & digital) Sources: Statista 2023
[1] NielsenIQ RMS, Total Coverage (Excl Discounters) GB, Flavoured Cola, Value % Change, MAT WE 26/08/2023.
[2] United Kingdom; GfK; Entertainment Retailers Association; Ukie; ISFE; 2022; PSN, XBL & 3rd party Nintendo, PC Steam sales only; combined unit sales (physical & digital) Sources: Statista 2023
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