- PepsiCo is re-invigorating the value snacks category, with Cheetos Footballs and Smiths Funyuns available in a £1 RRP PMP format for the first time
- In-store now, the new launches will help retailers meet shopper demand for value
- To support the launch, PepsiCo will be activating in-store marketing support to boost awareness of the new products
PepsiCo is introducing two £1 RRP price marked packs into the value snacks category. Cheetos Footballs and Smiths Funyuns Onion Flavour Rings will allow retailers to capitalise on demand for fun, tasty snacks as we start the new year.
“Enjoyment is the number one reason for shoppers buying savoury snacks[1],” explains Ashley Birch-Ruffell, Brand Manager for Cheetos and Smiths at PepsiCo. “Both Cheetos and Funyuns allow retailers to stock fun, much-loved brands, while providing options for shoppers seeking tasty snacks and good value for money. Shoppers already know and love our range of Smiths snacks, such as Frazzles, Chipsticks and Snaps. We hope the launch of Funyuns will benefit from this existing popularity as Smiths extends its snack offering into the Onion Rings segment.”
With the nation’s love of football set to come to the fore this year, retailers will be able to capitalise on demand for themed snacks in the run up to the summer, through the fun shape of Cheetos Footballs. The launch will offer families the perfect way to get involved in the celebrations.
“Cheetos Twisted, our existing £1 RRP price marked pack, was a big hit with consumers at launch, and remains the number two best-selling snack[2].” Birch-Ruffell continues. “With such a proven track record for the brand, we have high hopes for the launch of Cheetos Footballs.”
Available now, PepsiCo will be supporting the launch with extensive in-store marketing, ensuring maximum engagement with shoppers.
[1] Nielsen, Need States Share of Savoury, 12 w/e Trended 12 w/e March 24th 2020
[2] Nielsen, Total Coverage K12W WE 28.11.20
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