pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has unveiled its 2022 Christmas ranges from Jacob’s and Carr’s. Offering savoury snackers even more choice, the line-up features a combination of returning Christmas favourites, and non-HFSS products.
The nation’s biggest savoury biscuit brand[1], Jacob’s, is back for 2022 with a refreshed line-up of its ever-popular Christmas Caddies – whereby 50% of the range is now non-HFSS.
Meanwhile, pladis’ seasonal savoury range will also include an array of Jacob’s signature savoury biscuit assortments, plus returning favourites from its fast-growing Carr’s brand (+40% YOY[2]), following a bumper Christmas for Carr’s in 2021 (up 50.8% versus 2020[3]). Alongside this, enticing NPD is sure to drive appeal thanks to its proven record of success for pladis. In fact, in 2021, pladis contributed 100% of sales driven by savoury NPD[4].
“As always, we’ve focused heavily on offering shoppers quality and choice with our 2022 savoury Christmas range,” says Cassie French, Marketing Director – Seasonal & Cake at pladis UK&I. “We’re proud to present a combination of returning favourites and new non-HFSS products within our Caddies range – catering to the snacking preferences of a whole host of seasonal shoppers.
“We’ve no doubt our portfolio of cracker selection boxes – whether family favourites from Jacob’s, or our extra special offerings from Carr’s – will be particularly popular this year. As Brits tuck into cheese boards and gather together with friends and family in larger groups, products which are perfectly placed for sharing will perform well.”
The Jacob’s and Carr’s seasonal portfolio will be supported via a home sampling drive, along with in-store cross-category shopper marketing, bringing the ‘Ready Steady Christmas’ message to life through branded POS. Further supported by Carr’s core ‘Crack on’ campaign, the savoury seasonal range will surpass last year’s performance – in which it contributed towards 91.4% total savoury seasonal category growth[5].
The Jacob’s and Carr’s Christmas products will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda, Morrisons, Amazon and Ocado – as well as discounters. Products will also be available to the wholesale and convenience channels.
pladis 2022 Savoury Biscuits Range
New for 2022
Jacob’s Christmas Caddies
Following a year of record sales in 2021 (£11M, up +16.9%)[6], Jacob’s Christmas Caddies (200g-280g, RSP: £2.79) are back and better than ever.
This year, longstanding fan favourites, Jacob’s Mini Cheddars Original and Treeselets, will be joined by two new lighter options to extend appeal by offering shoppers more choice.
Jacob’s Mini Cheddars Nibblies Cheddar & Smoked Paprika will join the collection for 2022. Containing 30% less fat[7], this HFSS-compliant recipe is sure to drive appeal among seasonal snackers seeking healthier alternatives to their favourite snacks. Plus, Jacob’s Mini Twiglets is returning to the line-up with a new non-HFSS recipe which is both high in fibre, and 60% lower in salt[8].
Returning in their brightly-coloured, novelty festive packaging, they will help to steer consumers towards festive snacking fixtures.
Savoury seasonal staples
Jacob’s The Festive Selection
This year’s Jacob’s Festive Selection has had a festive makeover. The new, seasonal packaging dials up the brand’s foodie credentials in line with a wider brand relaunch for Jacob’s, which shines a light on its longstanding baking heritage and expertise.
Ready for topping, dipping, or sandwiching – the Jacob’s selection includes some of the brand’s biggest sellers, such as the signature Jacob’s Cream Cracker. There’s no doubt this selection box is a sure-fire way to drive higher frequency sales as families gear up for seasonal celebrations.
Jacob’s The Selection is available in a 300g box (RSP: £3.25), a 450g Festive themed box (RSP: £4.40) or 900g box (£7).
Jacob’s Heritage Tin
The nation’s number one savoury biscuit brand, Jacob’s, is re-releasing its novelty Heritage Tin in time for Christmas 2022. Whether shoppers are looking for the perfect Christmas gift, or elevating the everyday with a special assortment, this heritage tin contains a selection of the brand’s bestselling crackers – including Jacob’s Cream Crackers and Jacob’s Digestives – and is sure to drive overall basket spend.
Available in a giftable, vintage-style tin (300g, RSP: £6) – Jacob’s Heritage Tin is perfectly placed to help retailers capitalise on the Christmas gifting mission, whilst tapping into the trend towards togetherness.
Jacob’s Savours Selection
This Christmas, Jacob’s has gathered the ultimate selection of crackers, all in one place… introducing the Jacob’s Savours Selection (250g, RSP: £3.50). Following successful sales in 2021 – where this product saw 12.3% growth[9] – Jacob’s Savours Selection is back by popular demand.
With a choice of four tried-and-tested cracker flavours – Cheese, Sour Cream and Chive, Salt and Cracked Black Pepper, and Sweet Chilli – all perfect for pairing with cheese, this selection will drive sales among shoppers looking to add festive flavour to their celebrations.
Carr’s Melts Warm Chilli Flavour
After a successful sales performance last year, Carr’s Melts Warm Chilli flavour will be returning for Christmas 2022. These deliciously crisp wheaten biscuits embody Carr’s signature light, melting texture – with the added gentle heat of chilli to spice up seasonal celebrations.
Perfectly primed for topping with cheese, or snacking on straight out the box, Carr’s Melts Warm Chilli flavour (RSP: £1.69) will unlock sales across a whole host of seasonal occasions – from festive gatherings, to evenings spent watching movies.
Carr’s Melts Selection
Christmas 2021 marked a large uplift in sales for the Carr’s brand (+50.8%)[10] which was driven by festive favourites, such as the Carr’s Melts Selection Pack. Now, this is returning for its second year.
This festive selection includes a trio of Carr’s finest quality biscuits – Carr’s Melts Original, Carr’s Melts Cheese and Carr’s Melts Warm Chilli flavour. Available in a 450g box (RSP: £5), Carr’s Melts Selection offers the perfect array of flavoursome savoury biscuits for all occasions – from a Christmas party, to a post-dinner cheeseboard.
Carr’s Seasonal Selection
Returning for the 2022 Christmas period is the classic Carr’s Seasonal selection – a premium collection of Carr’s finest quality biscuits. This year’s assortment offers a variety of nine savoury biscuits and crackers – such as Carr’s Melts Cheese and Carr’s Table Water – making it ideal for hosts looking to spruce up their cheeseboards with a comprehensive cracker assortment.
After a hugely successful Christmas season last year, which saw share for Carr’s reach 7.4%[11] – Carr’s Selection 200g (RSP: £3) and Carr’s Selection Carton (400g, RSP: £4.50) – are must-stocks for retailers looking to maximise value sales during the seasonal period.
[1]Nielsen Latest 52 weeks we 06.08.22
[2] Nielsen Latest 52 weeks we 06.08.22
[3] Nislen 16 we 25.12.21
[4] NielsenIQ Scantrack 16 w/e 25.12.21
[5] NielsenIQ Scantrack Data, 16WE 25.12.21
[6] Kantar 16w/e 26.12.21 – Savoury Biscuits
[7] 30% less fat than other baked cheese snacks and biscuits
[8] Contains 60% less salt than the original recipe
[9] Nielsen GB Total Coverage WE 26.12.21
[10] Kantar 16 w/e 26.12.21
[11] GB Total Coverage – 12 Latest Weeks – WE 25.12.21
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