Meat free pioneer Quorn® is launching a delicious new Buttermilk Style Chicken Burger that is vegan aimed specifically at the casual dining, leisure and hospitality sectors.

Claire Roper, Head of Marketing & Innovation Foodservice at Quorn, says: “This is our biggest NPD launch for foodservice in five years. The new vegan Buttermilk Style Chicken Burger is unique to our foodservice customers and has been inspired by our love of delicious chicken burgers.

“Created with Quorn’s super-protein, mycoprotein; a nutritious and sustainable protein source, it can help operators create the perfect build by providing a creamy, crunchy, comforting eat that looks good, tastes good and is better for the planet.”

Interest in plant-based menus shows no sign of slowing with health and sustainability playing a key role in the decision making. 68% of those reducing their meat intake say ‘a generally healthy lifestyle’ for their choice of diet* is the reason behind their choices, whilst 67% say ‘protecting the planet for future generations’ is the reason they want to reduce their carbon footprint*.

Claire adds: “Meat free isn’t just a trend now, it’s a consumer behaviour and plant based or meat free dishes are no longer on the menu to cater for the minority. Customers are actively demanding delicious meat free options that need to be exciting and full of flavour to capture imaginations.

“Lack of choice and innovative ideas frustrate consumers of plant-based foods when eating Out of Home. 86% of vegan consumers believe it is important that there is a specially created vegan dish on the menu, rather than a non-vegan dish that has been adapted*1.

“We hope the launch of our Vegan Buttermilk Style Chicken Burger will help to inspire chefs, by highlighting just how easy it is to add creative meat-free dishes to menus, whilst providing a sustainable, healthy and most importantly delicious fast vegan option that will appeal to everyone – vegans, vegetarians, flexitarians and meat eaters alike,” concludes Claire.

*: YouGov – Total sample size was 2067 adults. Fieldwork was undertaken between 14th April 2020 – 15th April 2020.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

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