Tobacco accessories specialist Republic Technologies (UK) Ltd. is introducing a new countertop display unit (CDU), enabling retailers to showcase and drive sales of the UK’s fastest growing Combi Paper brand, OCB*1.
Each unit holds 10 booklets of the six OCB variants: OCB Slim & Tips in Virgin, Premium and Organic Hemp, plus OCB Ultimate, OCB Premium and OCB Virgin Papers.
Gavin Anderson, Sales & Marketing Director at Republic Technologies UK, said: “Demand for our OCB products is growing rapidly. Our previous OCB CDU, which held all three variants of the OCB Slim & Tips range, was really popular with retailers. Many of our customers reported a significant increase in interest around the products and more frequent impulse purchases.
“We’ve been talking to our customers about display solutions for some time now, as they have proven to be really valuable for showcasing popular products and signposting the wider category. Retailers who build a broad RYO range, tailored to their shoppers’ requirements, and boost visibility of bestsellers, are most likely to see a sales uplift.”
The display units are being rolled out now to selected convenience stores in England and will be available while stocks last.
Currently, more than half of all tobacco accessories sales are in the convenience channel, equating to over £171m*2. Within this, Republic Technologies’ leading brands are worth over £68m*2, highlighting a huge opportunity for convenience retailers to tap into incremental sales.
The OCB countertop unit is eye-catching but compact, measuring only 9.5 (w) x 11 (h) x 5.5 (d) inches, enabling retailers to manage display space effectively. The company has also rebranded its existing smaller OCB Slim & Tips CDU, to be even more impactful and eye-catching and cater to retailers with less space available.
For information on ordering a sample OCB CDU, please call 01494 492230, email republic@mtjpr.co.uk or follow and DM on Twitter @RTUKtrade.
Source:
*1: Circana Total Tracked Market 14/05/23
*2: Circana INT2 Market 52 w/e 19/02/23
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