Seabrook Crisps is set to continue as category exclusive partner with Alton Towers in 2019. The deal will see Seabrook build on last year’s partnership, which helped the Bradford-based manufacturer reach a broader audience than ever before and become the fastest growing major crisp brand, growing faster than all main brands.

Launching in April and running through to September, retailers will benefit from the on-pack promotion, set to run across all Crinkle Cut Multipacks, 80g PMPs and 31.8g bags, offering shoppers two for one entry at the theme park, worth up to £56 per pack.

The promotional packs will be available in all major retailers as well as Cash & Carry and Wholesale operators.

Seabrook will be returning to TV screens as part of the promotional activity, and will also be supporting the launch with a large scale marketing campaign including radio advertising, social media, digital advertising, email marketing and trade and consumer PR. In store POS materials will be available to help drive incremental purchase.

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