Premier Foods is celebrating National Curry Week this year by taking, Sharwood’s, the No.1 Indian sauces and accompaniments brand in independents[1] on the road to inspire retailers looking to maximise incremental sales by making the most of ‘meal at home’ occasions and key calendar events, while trialling delicious products prepared by Premier Food’s expert chefs.
Throughout National Curry Week, the Sharwood’s branded van will be visiting the below locations:
- Bestway, Park Royal, London, NW10 7BW – Wednesday 5th October
- Dhamecha, Wembley, London, HA0 0TU – Thursday 6th October
- Parfetts, Stockport, SK4 2JP – Friday 7th October
- East End Foods, Lioncroft Wholesale Aston, B6 5AD – Monday 10th October
- Booker, Wellingborough, NN8 1LT – Tuesday 11th October
The Sharwood’s van will be open from 12pm until 3pm serving:
Mains
- Sharwood’s Balti with Tikka Marinated Chicken & Mixed Peppers
- Sharwood’s Tikka Masala with Aubergine, Potato & Baby Spinach (V)
- Sharwood’s Korma with Fried Panner, Chickpeas & Coriander (V)
Sides
- Sharwood’s Mini Naan Breads (V)
- Sharwood’s RTE Poppadoms (V)
- Sharwood’s Mango Chutney (V)
- Basmati Rice (V)
Courtney Lewis, Customer Director for Independent Convenience & Wholesale at Premier Foods comments: “With more and more people cooking at home, there is a real opportunity for the cooking sauces category as these products allow consumers to create quick and easy delicious meals. We’re looking forward to taking Sharwood’s on the road to celebrate National Curry Week and show our support for the wholesale and convenience channel. We want to use this key event to help our retail customers make the most of meal at home occasions by demonstrating how easy it is to recreate some of the nation’s favourite restaurant inspired dishes, but with great taste and premium quality.”
As National Curry Week begins, retailers should maximise key calendar events and opportunities that meal at home or big night in occasions offer, by using eye-catching displays, stocking best-selling products such as Sharwood’s and offering a wide range to meet consumer needs – this includes accompaniments like Sharwood’s Ready to Eat Poppadoms, Mini Plain Naans and Mango Chutney. These top tips will help to increase basked spend by bringing all elements of a restaurant meal to the dining table.
Visit www.grocerypartners.co.uk for further advice and information to help drive cooking sauce and accompaniment sales during National Curry Week, and all year round.
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