Free ebooks Library zlib project

Mars Wrigley is launching SKITTLES® Dips, a totally unique and delicious sweet sensation. Available to ship now, SKITTLES® Dips combine the harder, chewy texture of SKITTLES® that consumers love with a soft, creamy yoghurt coating – creating an indulgent, multi-textured fruity experience.

Mars Wrigley’s biggest Fruity Confectionery launch of 2019 is set to both drive excitement with existing SKITTLES® consumers and appeal to a diverse range of new shoppers.

SKITTLES® Chewies launched in the second half of 2018 and has been a big hit with consumers. Consumers seeking convenient indulgence are driving the trend for yoghurt-coated snacking, which is predicted to see a CAGR of +6.5% between 2017 and 2022[1], providing a great opportunity for retailers to drive sales. . With SKITTLES® Dips, Mars Wrigley is seeking to deliver a more premium experience, tap into the growing yoghurt-coated snacking space and contribute to overall category growth.

In the global confectionery market, creaminess is recognised as a key flavour profile associated with a premium offering. SKITTLES® Dips gives a more premium edge to the fourth biggest non-chocolate candy brand[2] and – always one to be a little different – the product’s matte packaging ensures that it stands out on shelf.

Alyona Fedorchenko, Marketing Director at Mars Wrigley, comments: “Disrupting the predictable is at the heart of the Skittles brand. In keeping with that ethos and following the successful launch of SKITTLES® Chewies last year, where we removed the SKITTLES® shell for a softer texture, we are disrupting the category even further by launching SKITTLES® Dips. By combining the balance of sweet, fruity flavours with tangy yoghurt, fans of SKITTLES® will enjoy something completely new, and totally indulgent from the brand.

“By tapping into the growing trend for yoghurt-coated treats we want to provide a more premium, indulgent experience for the consumer and give retailers another great opportunity to grow the category.”

[1] Euromonitor March 2018

[2] Nielsen Scantrack Total Fruity Confectionery – Total Coverage MAT w.e. 09.09.17

Comments are closed.

Bitcoin Tumbler Bitcoin Mixer best bitcoin mixer bitcoin mixing best bitcoin tumbler coin mixer crypto tumbler bitcoin tumblers Coinomize

Over 18


To use this website, you must be aged 18 years or over

This will close in 0 seconds