Special K, the UK’s number one cereal health brand, is targeting healthconscious shoppers in 2019 with the launch of new Protein enriched cereals and a Special K Variety Pack, following a year of growth for the brand. New Special K Protein launches in January with two flavours, Berries and Nuts. Both cereals have 12% protein and are priced £2.99 RRP. Special K’s Protein range join the brand’s bestsellers, Special K Original and Red Berries, in a new Variety Pack, priced at £1.79 RRP for a pack of four mini Special K cereals.

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