Bamboo fibre tissue market leader, The Cheeky Panda, is launching a new and improved version of The Cheeky Panda Biodegradable Anti-Bacterial Multi-Surface Cleaning Wipes.
In a significant move for the certified B Corp brand, the new wipes are being manufactured here in the UK, the first of many lines to be so, as The Cheeky Panda moves to bring all production to the UK, helping further reduce the business’ carbon footprint.
What’s more, The Cheeky Panda has switched the wipes’ packaging to a 30% recycled content plastic wrapper, which helps reduce the amount of plastic which enters the waste cycle and makes it easier for business users to recycle in their current facilities.
The Cheeky Panda’s new, improved wipes are effective against viruses such as Poliovirus, Norovirus, and Influenza A; and bacteria such as P. aeruginosa, E. coli, and E. hirae. Free from fragrance, fertilisers, pesticides and chlorine bleach, simply made with purified water, and plant-derived cleaning agents. What’s more, they are dermatologically tested, proudly vegan and never tested on animals. These wipes are powerful enough to tackle dirt and germs yet gentle enough on skin, even the sensitive kind!
The Cheeky Panda’s Biodegradable Anti-Bacterial Multi-Surface Cleaning Wipes also help consumers clean up in terms of sustainability. Made with fast-growing, 100% biodegradable, FSC certified bamboo fibres and free from plastic, these wipes are sustainable and renewable. They can be disposed of and will biodegrade over time, unlike wipes made from non-biodegradable, ocean-polluting polyester or hard to biodegrade viscose. The carbon footprint of The Cheeky Panda Wipes is 35% lower than wipes made of recycled tree-based paper and 65% lower than virgin tree-based paper, and they help businesses cut their carbon emissions significantly. Compared to standard plastic wipes, the new antibacterial wipes offer a plastic saving of 180g per pack, and a carbon saving of 410g.
Alex Winyard, UK FMCG Sales Manager, The Cheeky Panda Ltd, says: “Sustainability has been a key driver for significant numbers of consumers over the last few years, with over 50% of 25-54s seeking on-pack sustainable messaging and certification^ and over 50% of consumers concerned about climate change^^. In the B2B market, where people are increasingly buying products for business use which can offer significant environmental benefits, wholesalers supplying businesses need to ensure the range they offer reflects this demand. Even in times of economic uncertainty, business users are still willing to pay a premium for products which both deliver on cleaning performance and meet their ethical needs.”
Alex concludes: “In recent years, 70% of consumers have either been actively looking for or considering products which can help them to reduce their personal impact upon the planet*. It’s about more than just offering an easy to recycle outer box or bottle though. Consumers are looking at the fundamentals of the business’ ethos as well as how the company’s products are sourced, manufactured and used. This is why we are proud to have made this advancement in the business, with the product being the first of many more to be manufactured in the UK, cutting down on our carbon impact and contributing to The Cheeky Panda’s goal of producing products that are kinder to people as well as the planet.”
^ PwC Global Consumer Insights Pulse Survey, June 2021
^^ Mintel, Everyday Sustainability UK, 2022
*Kantar Europanel, Who Cares, Who Does?, 2021
To place an order, contact tradesales@cheekypanda.com, or to find out more about The Cheeky Panda range, visit https://uk.cheekypanda.com/
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