The UK’s largest wholesale services company, Unitas Wholesale, welcomed its member wholesalers to take part in its first ever Virtual Trade Show from 14th – 18th September.
The event was publicised to Unitas wholesale members through e-marketing and social media, and hosted on the Unitas Wholesale website. Member wholesalers engaged with the digital event well with a 180% increase in page views and a 66% uplift in average user duration on the website.
Unitas Wholesale members were able to take advantage of a range of upweighted deals from over 100 leading brands, negotiated exclusively for the Virtual Trade Show. The event also delivered on creating an environment to facilitate focused communication between member wholesalers and supplier partners, while showcasing some of the most exciting new product developments and business insights from over 30 key brands.
Unitas Wholesale Managing Director, Darren Goldney reiterated the importance of building on previous successes through the new look virtual event:
‘In light of the pandemic, it was imperative that we continued to deliver in these areas through the development of a Virtual Trade Show platform. Initial feedback has been extremely positive, and I’d like to thank our member wholesalers for their participation and our supplier partners for supporting the event with exclusive deals and great digital content.’