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  • FLORA Plant behaves just like dairy cream – ideal for cooking, pouring and whipping
  • Suitable for savoury and sweet recipes
  • Caters to everyone – Vegan, Dairy-Free, and Gluten-Free

FLORA, the UK’s number one spread brand[1], is helping Chefs cater to increasingly complex consumer diets with the launch of FLORA Plant. The newest addition to the Upfield portfolio performs like dairy cream – perfect for cooking, pouring and even whipping – delivering richness to every dish, but without the dairy.

Last year, demand for plant-based diets increased by a staggering 300%[2]. Nearly half (45%) of consumers say that plant-based dining options are a factor in the selection of a venue[3].

Alan Black, Head of Marketing, Upfield Professional comments: “FLORA Plant is a game-changer for the foodservice industry. Not only does it cater to those following a vegan diet, FLORA Plant helps chefs overcome the challenge of managing allergens, which if not handled extremely carefully, can lead to a loss in customers, or even worse, criminal prosecution. 

“At Upfield, we create great-tasting plant-based foods – and FLORA Plant is no different. It can be enjoyed by vegans and dairy cream lovers alike. We believe following a vegan diet, or a diet that requires the removal of specific allergens shouldn’t mean compromising on taste, and with FLORA Plant, operators know they can serve delicious dairy-free dishes to all consumers with total confidence.”

[1] Nielsen data WE 26.01.19 MAT

[2] Foodie Labs, 2018

[3] Data from MCA Menu Tracker Tool, 48 leading brands analysed, Spring/Summer menus 2017-2019, London Region only, Lunch/Dinner underfined only

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