From 7th September Walkers will launch a brand-new TV campaign, running until the end of October
The campaign will highlight the care that goes into growing the potatoes used for Walkers crisps, through Walkers’ Sustainable Farming Programme
The campaign will remind shoppers of Walkers great taste and why they are Britain’s most loved crisps[2]
Walkers has aunched a new campaign championing its famous taste credentials and the hero ingredient in its iconic recipes – the humble potato. The campaign seeks to strengthen the nation’s love for the brand, whilst reminding crisp fans everywhere of the care that goes into growing its 100% British potatoes, through Walkers’ Sustainable Farming Programme[3].
Walkers’ Sustainable Farming Programme is made up of over 100 principles, which define Walkers’ environmental, social, and economic responsibilities. Walkers is working with growers to reduce their impact on the environment and adapt to climate change. Providing them with tools in the field means that growers can track water use, reduce carbon and improve their yield. Every British farm Walkers works with is proud to follow these principles, which ensures the brand’s potatoes are grown and cared for, delivering the great taste Walkers is famous for. The programme ensures that love and care go into every pack of Walkers crisps right from the potato fields, to deliver Britain’s most loved crisps[4], made from 100% British potatoes[5].
Rachael Smith, Senior Walkers Marketing Manager, comments: “We know that taste is the number one purchase driver when buying crisps and snacks[6], and that the journey for great taste starts from the ground up. Our Sustainable Farming Programme ensures every potato we use is sustainably grown on British farms to guarantee great quality and delicious Walkers taste.
We are incredibly thankful to our shoppers for continually demonstrating their love for our brands and to our incredible farming partners, some of which have been working with us for generations.”
Walkers latest TVC will feature a selection of the brand’s real British farming partners, demonstrating farmers’ care and love for the potatoes they grow and harvest, as well as the pride in the process and final product. The TVC will also depict the journey from potato to crisp, with the second half showing moments of taste anticipation and consumer consumption, playing on the quirky way Brits enjoy their crisps, in the playful Walkers tone of voice.
The campaign will be live from the 7th September 2023, with in-store activity to follow shortly after.
[2] †For verification, see walkers.co.uk/mostloved
[3] *Walkers sources potatoes from British farms who are part of the PepsiCo Sustainable Farming Program. For more info visit: www.walkers.co.uk/sustainability
[4] †For verification, see walkers.co.uk/mostloved
[5] *Walkers sources potatoes from British farms who are part of the PepsiCo Sustainable Farming Program. For more info visit: www.walkers.co.uk/sustainability
[6] PepsiCo Kantar Bolt Snacking Tracking Q2 2022 MAT, change vs Bolt Main Study 2020-2022
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