Wild Fizz Kombucha launches new formats to meet demand from gut-concious consumers

Creators of organic, low sugar, sparkling kombucha, Wild Fizz Kombucha, has launched all-new 250ml glass bottles and for the first time, cans to market, offering a convenient solution for on-the-go consumption whilst satisfying operator demand for single serve formats in outlet.

With the kombucha category expected to grow 25% YoY to reach a global value of $1.8b by 2020, sector growth is being driven by consumer desire to tap into healthier soft drinks that offer both functional benefits and support them in maintaining better-for-you lifestyles. Made using the finest ingredients and full of gut-friendly live cultures, Wild Fizz Kombucha is 100% organic, created using botanicals, herbs and cold pressed juices to create four exciting flavours, each available in the new fully-recyclable 250ml glass bottle and can formats including;

• 2018 Great Taste 2-star award winner Lavender, Rosemary and Lemon, which offers mood-enhancing, anti-inflammatory, anti-fungal and antiseptic properties, can aid sleep and reduce nervous stress

• 2018 Great Taste 1-star award winner, Ginger, Turmeric and Black Pepper containing ingredients that can help lower cholesterol, relieve pain and reduce indigestion, as well as providing a much needed energy boost

• Fragrant and uplifting, Jasmine Pearl Tea is high in antioxidants to keep consumers healthy and strong

• Blood Orange, Grapefruit and Lime – packed with vitamin C and vitamin A, both of which help maintain healthy skin tissue. The natural citric acid in each of the fruits provides antioxidants to protect the body from damaging free radicals

Founder Gina Geoghegen says: “Getting Wild Fizz into cans is something we knew we wanted to go from the beginning. Most cans are associated with sugary soft drinks and long shelf life products. Our Wild Fizz in cans, is still unfiltered, unpasteurised and a totally wild ferment. We’re passionate about creating a great-tasting, gut-friendly product that delivers true health benefits for consumers, as well as delivering packaging formats for operators that not only look great on display, meet the demand for healthier drinks on-the-go, and offer a solution for a single pour in outlet – whether being served as a stand alone softdrink, or a mixer. Feedback from our customers revealed that the new 250ml bottles and cans deliver on both.”

“We’re also passionate about the planet – and reducing the packaging size and ensuring that both cans and bottles were easily recyclable was a key factor for us. Globally, nearly 70% of all aluminium drinks cans are recycled1, making it the world’s most recycled drinks pack format, and as recycling practice improves, this will only go up. This is only the beginning of the Wild Fizz journey and we’re excited to be working closely with our partners to deliver an unrivalled kombucha product that drives the category forward over the coming months. Watch this space!”

Available across both retail and foodservice, Wild Fizz Kombucha is brewed by hand by founders Gina Geoghegen and Luke Montgomery-Smith and their team in a dedicated North London Brewery.