Symbol group SPAR UK is already having a very happy 2015, with excellent Christmas and New Year trading figures, striking Shop & Win campaign results, and SPAR Brand back on TV screens to boot.
SPAR like for like wholesale sales were up +3.53% and like for like SPAR Brand wholesale sales up +8.14% in the week ending 28 Dec 2014. In the same week, company owned store like for like retail sales were up 5%.
The good results continued on into the New Year with like for like wholesale sales for week ending 4 January 2015 at +4.08% and like for like SPAR Brand wholesale sales up +2%.
In a backdrop of some multiple retailers seeing sales significantly drop over the festive period, this success is even more impressive, marking the growing popularity of convenience shopping.
SPAR’s great results come after a strong focus on its high quality, great value own brand range, which will now continue to be supported by TV advertising.
A new SPAR Brand advert, featuring a SPAR Brand stir-fry meal deal that feeds a family of four “all for £5”, was on screens until 20th January.
The ad showcased products from its Oriental range including SPAR Skinless Chicken Breast, SPAR Sweet Chilli Stir Fri Sauce and SPAR Chinese Stir Fry Sauce, and includes a bolt-on to highlight the great value deal.
Philippe Rondepierre, SPAR UK Head of Marketing, said of the good start to the New Year: “It is further testament to SPAR’s commitment to provide the right tools for our retailers to develop profitable businesses. We have made a huge investment into developing the best marketing, sales, retail and commercial plan for the future which continues to challenge our competition.
“Our investment into developing a credible offer for Christmas paid off. Perlezza Prosecco wholesale sales eight weeks to 4 Jan 2015 were up by a staggering 70%!”