There are still 663 million people in the world without access to safe drinking water and over 2 million people die every year from waterborne diseases. Without this most basic of natural resources, communities are unable to move forward, unable to lift themselves out of poverty and unable to build livelihoods.
The One brand is a philanthropic business that uses its profit to effect positive change in less fortunate parts of the world. It all began with a photograph in the Guardian newspaper back in December 2003. Having returned from 2 years motorbiking around the world, Duncan Goose, founder of the One brand, decided to put the skills he’d learned in his marketing and advertising career to better use – launching the ethical bottled water brand, One Water. The idea was simple, to sell bottled water in the UK and give away the profit to fund the provision of clean water in the world’s poorest communities. Watch the story unfold at onedifference.org/ann
To date One has raised over £14 million, transforming the lives of over 3 million people. The team are now aiming to raise £20m by 2020 and have launched a new range of Juiced Water to help drive this.
Introducing NEW One Juiced Water The new refreshing range of juice drinks contain 50% fruit juice, 50% British spring water and a dash of natural flavouring. They’re a healthier alternative to leading juiced water brands, with up to 30% less sugar, no preservatives, sweeteners or added sugar.
Ian Spooner, Marketing Director at One, commented: “There’s been a lot of media focus on reducing sugar consumption and consumers are looking for drinks without added sugar. We’re proud to launch a range of drinks that not only offer a healthier proposition to consumers, but has charitable benefits too”.
One Juiced Water is currently available in three delicious flavours – Raspberry & Apple, Orange & Mango and Cloudy Apple – in 400ml PET bottles. They are already on sale in airports across the UK via World Duty Free, on board Thomas Cook Airlines, at bb’s Coffee & Muffins, plus independent cafés & deli’s nationwide; serviced by a network of wholesalers – and One are encouraging other outlets to see the benefits of stocking the range too.
According to Zenith International, the juiced water category has outperformed its Water Plus sector with +6.4% growth versus +5.7% in 2015 and growth is set to continue to 2020 (Source: Zenith International Ltd 2016). With over one third of consumers avoiding sugar / sugary foods & drinks (IGD 2015), the opportunity is strong for lower sugar offerings across all consumer shopping channels.
One’s other spring water based drinks include still, sparkling and a range of four sugar free flavoured waters. All One products are presented in either 25% recycled PET or 35% recycled glass bottles. Both formats are fully recyclable.
One is a Carbon Neutral Company, UK Social Enterprise and a founding B Corporation in the UK. Duncan Goose says, “Over 2 million people die prematurely from water-borne diseases every year and sadly, it is children under five years old who are most affected. We believe by consuming on a more conscious level, we can all effect positive change.
Simply by changing the brand of bottled water or juice you buy, you can help transform lives on the other side of the world. It’s that simple.”
Special Offer: Buy 4 cases of One Juiced Water and get another case FREE. Terms & conditions apply. Please contact the One team on 0208 334 6950 or via firstname.lastname@example.org. Get to know us further at our website, via Twitter or find us on Facebook or Instagram.