RE:CLOSE from Essentra Tapes is enabling Kettle Foods to promote its new KETTLE & More range to consumers while providing pack reclosability to maintain freshness and support portion control. The 8-colour printed RE:CLOSE Tape can be seen on Lightly Salted KETTLE Chips packs in UK retail outlets. Working with Essentra’s Design Studio the tape delivers maximum on-shelf impact and boosts awareness of the new products in the latest KETTLE & More range.
Still hand cooking its potato chips and committed to using absolutely nothing artificial in their products, the KETTLE & More range combines fruit and veg slices with KETTLE Chips to deliver a delicious snack. Easily applied to the existing vertical form fill and seal packaging lines with Essentra’s applicators, the 30mm resealable tape also incorporates an easy-to-use finger lift area that runs along both sides of its length, making it simple to lift away from the pack. Once opened, the pack can be resealed using the RE:CLOSE Tape, securing the contents and helping ensure the chips’ freshness.