Quorn beefs up marketing

With the majority of consumers now eating less meat as they recognise their diet’s impact on the planet, meat-free brand Quorn is investing £12m in 2019 in brand support and NPD. Quorn’s “Healthy Protein. Healthy Planet” campaign sees the brand supporting Veganuary on TV and instore and introducing innovation with a vegan version of a British classic, to be announced shortly. Quorn’s activity programme also includes above the line advertising for 50 weeks of the year, digital activity to reach younger consumers and sponsorship of the Lawn Tennis Association.