fiorucci.jpgFiorucci, a leading manufacturer of Italian charcuterie, has introduced a new range of charcuterie under the “Naturale” brand. The range has been developed using a technology that eliminates the need to use chemical flavours, preservatives and antioxidants in cured and cooked meats. The products have been made using completely natural ingredients without compromising on the taste. This has been achieved by using plant extracts along with natural herb and spice infusions combined with specially designed time and temperature processing conditions to obtain the right taste and product safety requirements.

Fiorucci is the first charcuterie company in Europe to use all natural ingredients across a complete range of roast ham, cooked ham, mortadella and salami. The range is available in whole piece formats for the deli counter and ambient stands and re-sealable pre-sliced packs for chiller cabinets. The 200g Naturale Napoli Salami Stick has already successfully launched in Wm Morrisons supermarkets priced at £1.99.

Fiorucci (UK) supplies an extensive range of Italian Charcuterie products to retail, wholesale, foodservice and food manufacturing markets in the UK and Ireland under the Fiorucci brand and private label. The company’s portfolio also includes balsamic vinegar, and a selection of traditionally made Italian cheeses.

For further information tel: 0208 421 7430 or email:

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