Top-selling kids’ yoghurt brand, Frubes, is launching its largest campaign EVER encouraging consumers to try freezing their Frubes. Supported with three limited-edition packs, six-figure investment, summer sampling, media and social support, Frubes will be dominating summer snacking occasions. Three Frubes limited edition Try Me Frozen packs are currently hitting shelves and clearly communicate the freezing opportunity. Frubes can be safely frozen on the day of purchase and offer a fun, mess free, Calcium and Vitamin D enriched alternative to a traditional dairy ice lolly.
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