Oreo, the world’s no.1 biscuit brand , is helping retailers drive their sales this autumn with a new digital campaign – The Playful Network – which celebrates the amazing human connections consumers have made during lockdown. Taking inspiration from TELCO websites and parodying their over-claims, The Playful Network promises to “supercharge your connectivity” thanks to a “cutting edge connection device” – an OREO cookie. The website features top tips and ideas to create better connections, encouraging consumers to take the time to have fun with loved ones. The website also gives users the chance to win £1,000 worth of experience vouchers to enjoy with their nearest and dearest.
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