Parfetts has launched a new app that will allow retailers to order next day delivery up to midday of the day before.

The wholesaler has seen unprecedented growth in its online channels in 2020 and 2021 following enhancements of its online services. Customers can also use the app to manage click and collect orders and review previous purchases.

Digital channels boomed for Parfetts over the last year and now account for up to 40% of weekly orders. The popularity of the company’s GOLD (Go Local Direct) service has also grown and currently operates in five of its seven depots.  It offers a 24-hour model where depots work as a cash and carry from 6.30 am to 6.30 pm and are then used by the delivery and click-and-collect teams to pick orders through the night.

Parfetts is also continuing to invest in digital channels with a programme of enhancements to its website, customer apps and growth of social media channels.

Guy Swindell, joint managing director (designate) at Parfetts, said: “We continue to champion the independent retailer and invest in services that make their lives easier. Our new app means you can manage your stock requirements wherever you are. It’s an approach that informed our 24-hour depot concept that has proven hugely popular with customers.

“Our success is tied to our customers’ success, and we work hard to offer a product and service range that will support them and help them to remain competitive in a tough retail environment. I firmly believe that our employee-owned model gives us more flexibility than other wholesalers to make investments in new products, people and service enhancements and to anticipate and meet the needs of retailers.”

The app is available on both iOS and android and has enhanced features. Users can choose a range of scanning options.  Multiple scan saves time by allowing each product scanned to counts as one case,  making the ordering process much quicker and efficient. It also comes with touch and face ID login features and is push notification enabled.

Parfetts has trialled the app with 25 retailers. The test proved successful and generated useful insight into how the app can save time when making stocking decisions in-store. Data will be used to refine the app around customer needs continually.

The company has announced that it’s on track to hit the target to expand its symbol group to 1,000 members. The Go Local and Go Local Extra fascias have seen rapid expansion, and the company believes its focus on value and industry-leading delivery services will continue to fuel growth.

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