Outdoors inspired drinks company, Pentire, today confirms its first national supermarket listing with Waitrose. From 4th September, the Pentire Coastal Spritz will launch into 200 stores nationwide (RRP: £27.80 / 70cl). It’s also available to independents from wholesalers including Venus, Enotria & Coe and Speciality Drinks.
Coastal Spritz is the latest launch from Pentire into the thriving non-alcoholic spirits sector. Carving out their position as a leading category player, the brand offers a unique portfolio of outdoors inspired, plant-based spirits that are made by distilling botanicals native to their coastline in North Cornwall. The result is a range that harnesses the power, beauty and immense flavour of plants to offer refreshing coastal flavours.
The most recent addition to the brand’s growing product portfolio, the Coastal Spritz, features Pentire’s signature coastal botanicals, carefully blended with Blood Orange, Sea Rosemary and Oakwood, to create the perfect balance of natural bitter flavours and refreshing coastal tones. The perfect serve is with light tonic or soda and garnished with an orange wedge or bay leaf. Plant-based, outdoors inspired, non-alcoholic and low calorie, it’s pitched as the perfect partner for a healthy hangout.
The launch into Waitrose, the first national supermarket listing for the brand, signals the next phase of growth for the company. Founded by Alistair Frost, along with friend and co-founder Ed Grieg-Gran, in 2019, the brand has already seen continued success since launch, growing 100% YOY, whilst also making waves in the US market.
Alistair Frost, says “At Pentire we want to create drinks that complement a healthy and active lifestyle by providing premium, plant-based non-alc spirits that are full of flavour. Like all our products the Pentire Coastal Spritz was crafted in collaboration with some of the world’s best bartenders, who share our love for the outdoors. It’s a naturally bitter and refreshing aperitif made by blending key ingredients such as Blood Orange, Sea Rosemary and Oakwood along with our Pentire Plant Blend. Thanks to the support of Waitrose, we’re now able to bring Pentire’s incredible flavours and healthy vibes to an even broader audience, and we can’t wait to hear what our new customers think.”
The Pentire Coastal Spritz is available online from pentiredrinks.com and will be available in Waitrose from 4th September, RRP. £27.80, 70cl.
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