Pernod Ricard UK has launched a campaign that highlights the power of genuine social connections and encourages consumers to reach out across divides and connect in their communities. The content-driven campaign leads with a four minute film that highlights the enjoyment of getting together and having authentic conversations. Following research revealing that 73% of people in the UK don’t know their neighbours’ names, and 90% of Brits consider conviviality as a moment of happiness, the video sees four people of different ages and backgrounds from the same community in Manchester ‘break the ice’ as they trade anecdotes and life stories.

Comments are closed.


To use this website, you must be aged 18 years or over
* by clicking above, I agree that I am over 18 years of age
Get Wholesale Manager delivered to your inbox for FREE
Join over 15k subscribers