Pernod Ricard UK has launched a campaign that highlights the power of genuine social connections and encourages consumers to reach out across divides and connect in their communities. The content-driven campaign leads with a four minute film that highlights the enjoyment of getting together and having authentic conversations. Following research revealing that 73% of people in the UK don’t know their neighbours’ names, and 90% of Brits consider conviviality as a moment of happiness, the video sees four people of different ages and backgrounds from the same community in Manchester ‘break the ice’ as they trade anecdotes and life stories.

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