New ready-to-drink Doubleshot™ Intenso takes coffee energy to the next level by powerfully blending together three coffee ingredients
Starbucks is breathing fresh energy into the Ready To Drink category with the launch of its most intense Doubleshot TM yet: Doubleshot TM Intenso Black and DoubleshotTM Intenso Dark with a splash of milk.
Made with a unique blend of three coffee ingredients – 100% Fairtrade Colombian Arabica coffee, Starbucks Signature Espresso Roast and green coffee extract – Doubleshot Intenso takes a coffee to the next level and is perfect for those who want a powerful hit of coffee whenever and wherever they are.
The two new additions to the DoubleshotTM range have been launched to help retailers tap into occasions underpinned by intense energy needs, giving consumers a coffee-forward solution to get through intense days. DoubleshotTM Intenso’s distinctive red aluminium bottle is 100% recyclable and also resealable, meaning consumers can easily enjoy the drink on the go.
Michael Lomas, Commercial Marketing Manager, Arla Foods says: “An important part of the soft drinks category, it is vital that Ready To Drink Coffee continues to innovate. This will allow us to keep pace with current trends and the increasingly busy consumer lifestyle. With a blend of three quality coffee ingredients, new Starbucks DoubleshotTM Intenso offers consumers a convenient way to enjoy a caffeine hit without worrying about what they are consuming in terms of ingredients and sugar content.”
Ready to Drink Coffee is soaring in popularity, but research has shown that two thirds of Ready To Drink Coffee drinkers leave the category because their need is not met when they need an effective energy boost. The launch of Starbucks DoubleshotTM Intenso means retailers can offer the strong coffee boost that consumers are looking for while delivering the much loved taste of Starbucks chilled coffee.
Charlotta Oldham, Senior Marketing Manager, Starbucks CPG EMEA comments: “With three coffee ingredients coming together in one chilled coffee drink, DoubleshotTM Intenso is perfect for those looking for an extra coffee boost in their day. We all have full on days where we need an extra kick to keep us going. DoubleshotTM Intenso has been specifically made with those moments in mind. Available in two varieties, DoubleshotTM Intenso Dark with a dash of milk and DoubleshotTM Intenso Black with no milk, customers have the variety they expect from Starbucks, all contained in a convenient, 100% recyclable aluminium bottle.”
 Conquest, quantitative concept test research – May 2018