Suns Out, Buns Out – Baker Street launches Brioche and Sourdough Mega Buns

St Pierre Groupe, the international branded bakery business, has today announced its latest launches, the Baker Street 4 Mega Sourdough Buns and Baker Street 4 Mega Brioche buns, both designed to help keep the British BBQ Season fresher for longer.

Versatile and designed to suit a more premium sandwich or burger, the mega buns come in a larger size – approximately 4.5” in diameter. These larger size buns meet the growing demand for ‘Big Eat’ products – making the sandwich or burger into a full meal.

The brioche mega buns are soft and golden with a subtly sweet flavour, whilst the pre-sliced sourdough mega buns have a light and airy texture, are packed full of flavour and come lightly floured for a restaurant-style finish. Perfect for the retail and foodservice sectors, the Baker Street Mega Buns are delivered ambient, with a longer life that retains great taste and texture throughout.

The mega buns are cleverly packed to offer customers and consumers the convenience of knowing the products will be there when they need them, helping to reduce food waste, without compromising on taste.

The range extensions follow a very successful year for the Baker Street brand which grew 30%* to the end of 2018, delivering an RSV of £20m. Cleverly packed for freshness, the brand has proved popular with both retailers and consumers looking for the convenience of a longer life product, and seeking to reduce food waste. Within the foodservice sector, the benefits of ambient bakery are numerous, reducing the need for freezer storage, prep time and wastage associated with frozen bakery.

Jeremy Gilboy, Founder, St Pierre Groupe said: “Our new Mega Buns have been developed for passionate foodies and hungry, time-poor consumers; particularly with BBQ season just around the corner. We wanted to create a product that consumers would expect to find in a restaurant but with the convenience of longer life. The popularity of sourdough and brioche has sky-rocketed in recent years, both in restaurants and now in the home. We’re meeting this demand, whilst offering our consumers that same restaurant experience from the comfort of their own home.”