Mentos is investing £1.6m in Complimentos, a new limited-edition product aiming to bring people together. Building on last year’s Mentos Say Hello campaign, every special Complimentos roll features a light-hearted compliment perfect for sharing with friends, family, lovers or connecting with someone new. The fun comments include “You are the one I CHEWS” and “You and I are MINT to be.” Mentos’ fresh new look is available on Fruit, Mint and Rainbow packs from July until September, backed by a new cinema advert, OOH media, experiential pop-ups and sampling.
Comments are closed.