Trebor, the number one mint brand in the UK , has introduced the first sugar-free variety of its iconic Extra Strong brand. Sugar-free Trebor Extra Strong Minis are available now in two pack formats – a 12.6g dispenser pack and a 44.5g 100-mint pot pack.
Trebor is the UK’s number one mint brand with a 34.6% share of the mints market in the UK – nearly double the share of its nearest rival. Three out of the top four selling mints products in the market are Trebor SKUs.
Trebor Extra Strong Minis will engage the increasing number of consumers moving to sugar-free alternatives. With 15% of Trebor Extra Strong buyers also buying sugar-free mints, the launch is sure to have a positive impact on the brand and category.