The incentive, aimed to highlight the importance of Picture Portal, will see Unitas Wholesale reward one member with a donation to a charity of their choosing, plus a personal prize for the winning depot’s Optimisation Champion.

Picture Portal is a tool used to capture real time examples of promotional execution and activation across the Unitas Wholesale membership. Members submit images each promotional period via a dedicated point of contact in each depot, known as an Optimisation Champion, and these images are shared with suppliers on a regular basis to demonstrate effective levels of compliance. In return members benefit from enhanced bonus incentives as part of the groups ‘More 4 More’ rewards programme.

June saw Unitas appoint their second incentive winner, with Joe Tindle from the AG Parfetts Middlesbrough depot being selected as the Optimisation Champion incentive winner. In addition to the £500 donation, Joe has earned himself a £100 Amazon gift card for consistently submitting high quality images that include effective off-shelf displays featuring Unitas Wholesale Mega Deal Plus promotions.

On behalf of AG Parfetts, Unitas Wholesale donated £500 to Type 1 Families, a South Tees Diabetes UK charity. Type 1 families is a parent run support group set up to help the families of children and young people with Type 1 Diabetes. They aim to provide support & events, as well as opportunities to meet new people who really understand one another’s needs.

John Kinney stated, “It’s fantastic that we can make this charity donation on behalf of our member AG Parfetts as a reward for the excellent support they have demonstrated in promotional execution in depot, all part of the Unitas Wholesale ‘More 4 More’ initiative”.

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