Weetabix Crispy Minis have been fortified with added Vitamin D2 and undergone a sugar reduction, now containing up to 4g less sugar per 100g depending on the variant. Crispy Minis’ packs have also been revamped to reflect the importance of enjoying a good breakfast. The Crispy Minis brand will benefit from the Weetabix masterbrand’s £10m media investment in 2019, as part of the ‘Have You Had Your Weetabix?’ campaign, with new Crispy Minis Choc Chip tags appearing at the end of the award-winning ‘Jack and the Beanstalk’ TV advert.
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