YAZOO KiDS is supporting sugar-reducing charity Change4Life this autumn, putting the ‘Good Choice’ badge on YAZOO KiDS No Added Sugar strawberry and banana flavours’ marketing material. The Change4Life campaign encourages families to cut back on sugar by making a few simple swaps to everyday food and drink, such as swapping from higher sugar products to lower sugar products. 4 million families have joined Change4Life since it launched in 2009. The YAZOO brand is in 3.4 million households and shares Change4Life’s target audience, families with 4-11 year olds.

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