Mondelēz fills a gap in market with new biscuit platform

Mondelēz International is launching the next big (little) treat this summer – Joyfills. Available from August, the Joyfills range is unlike anything else in the...

Quaker receives refresh – inside and out

PepsiCo is reformulating and relaunching its popular Quaker brand now as part of its ongoing commitment to offer consumers better-for-you options. The popular breakfast...

Hellmann’s heats up its mayonnaise offering with TABASCO® brand partnership

Hellmann’s, the UK’s number one mayonnaise brand, has partnered with the iconic TABASCO® brand Pepper Sauce to create Hellmann’s Chilli Mayonnaise Fired by TABASCO®...

Kellogg’s brings joyböl to UK as first portable smoothie bowl

Kellogg’s is bringing its new joyböl brand in the UK this month, targeting young urban millennials with the UK’s first packaged ‘smoothie bowl’. joyböl is an all-in-one...

Nestlé Cereals launches new on-the-go breakfast option for busy Brits

Nestlé Cereals is launching its new Breakfast to Go range, the first packaged cereal and milk solution, to help busy Brits enjoy tasty breakfast...

Dairylea launches super cool super cheesy summer promotion

Dairylea, the UK’s number one Snacking Cheese brand, is offering families the chance to win inspiring super cool or cheesy prizes this summer. Launched in...

Batchelors launches ‘Super’ retailer competition in association with new Noodle Pots

Premier Foods has launched its popular Batchelors Super Noodles Pots into the convenience channel, helping retailers capitalise on the growing food to go...

Green & Black’s a premium treat. for one

Green & Black’s is looking to take a bite out of the singles market, with the launch of two new premium bars. New to the...

Stork launches innovative new Coconut Oil

Stork, the leading baking brand is launching Stork 100% Coconut Oil to the market, offering an all-natural substitute to butter and spreads to appeal...

Heinz [Seriously] Good Mayonnaise takes on Hellmann’s

Heinz Good Mayonnaise is ramping up its marketing investment this month as it takes on the category with a bold, very brazen new...

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MAY / JUNE DIGITAL EDITION – Time for action Brakes...

Welcome to the May-June 2018 issue of Wholesale Manager. After the heartbreaking headlines about plastic in the sea it’s good to see the wholesale...

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