Zoflora Production Hits Record High

Zoflora, part of leading Huddersfield-based pharmaceutical manufacturer Thornton & Ross, is celebrating record sales growth after achieving a 28% year to date increase in...

Swizzels reveals new sweet creation invented by consumer to mark 90 years in business

British sweet manufacturer, Swizzels, has revealed its newest sweet creation invented by a consumer which is set to go into production next year. To...

NOMADIC launches its brand new Lovely Live Yogurt range

Small batch yogurt maker NOMADIC has launched a trio of layered yogurts across the UK. The brand has paired its Lovely Live Yogurt with...

Cofresh extends popular ‘Grills’ range with three new flavours

Cofresh, the UK’s No I Indian snacks brand, has unveiled a major relaunch of its popular ‘Grills’ range with the addition of three exciting...

Kellogg’s expands W.K.Kellogg No Added Sugar range

Kellogg’s is bolstering its W.K.Kellogg range of No Added Sugar granolas in early 2019 by adding three more SKUs to the line-up. A new fruit...

Special K strengthens its offering for 2019

Special K, the number one cereal health brand in the UK*, will help retailers reach health-conscious shoppers in 2019 with the launch of new...

Snap, crackle and pop turn 90

This week, Kellogg’s Rice Krispies celebrates its 90th anniversary in the UK.  The breakfast cereal, which gave Jonathan Ross his TV debut in an advert...

Walkers spurs the Christmas sprout debate with new Christmas TV advert

Walkers, the nation’s favourite crisp brand, is supporting its recent launch of the new Christmas dinner flavoured crisps, with a new Christmas TV advert,...

Canderel launches on-pack promotion

Canderel®, the UK’s leading low-calorie sugar alternative brand, has launched an on-pack promotion offering consumers the chance to win up to £1,000 instantly*.  With...

Cadbury encourages the nation to become a ‘Secret Santa’ this Christmas

Giving a small gift anonymously ‘just because’ this festive season Cadbury has unveiled a magical new Christmas campaign to celebrate the thoughtful and generous ritual...

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NOVEMBER DIGITAL EDITION – A new century begins

Welcome to the November Wholesale Manager. This month sees the celebration of the centenary of the founding of the FWD, Britain’s food and drink...

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