The festive season is fast approaching, and Mondelēz International is bringing some extra special treats to the table this Christmas, with key brands including Cadbury, Cadbury Biscuits and OREO.
Christmas is an extremely valuable time of year for retailers up and down the country. Cadbury is Britain’s biggest brand1 and Mondelēz confectionery brands are a pivotal driver of seasonal success, with an extensive range based on a deep understanding of shopper and consumer needs throughout the season.
It’s not hard to see why the season starts as early as September with the cooler, darker nights beginning to appear and consumers choosing to stay in as summer draws to a close. As well as this, 49%2 of shoppers planned to shop earlier in 2022, with this trend set to continue for this year. This makes it more important than ever to get ahead and stock-up from the get-go in preparation for a fast start to the season. Retailers should tap into the ‘Big Night In’ occasion at this point of the season, as shoppers will begin to favour sharing formats, multipacks and tablets while they start preparing to cosy up for the winter months. They can make the most of Cadbury’s range of sharing products by stocking products such as Cadbury Roses, Cadbury Heroes and Cadbury Dairy Milk tablets.
In October, the festive spirit begins to rise as the lead up to Christmas continues, with seasonal indulgence coming to the forefront of shoppers’ minds. Last year, Mondelēz International launched the Cadbury Mini Snowballs Block, which saw the nation’s number two sharing novelty treat3 , Cadbury Mini Snowballs Bag 80g, take on the iconic tablet format, and has since become the best NPD launch in Christmas sharing novelties in five years4 . This year, the Cadbury’s Mini Snowballs range will be joined by a 296g bag format that shoppers can share during cosy nights in. The Cadbury Mini Snowballs Family Pack 296g is set to drive incremental sales for retailers this festive season, as sharing novelty formats are now the highest repeat buy at Christmas, perfect to share with loved ones5 .
Cadbury Puds are a great addition to any retailer’s core range at this point in the season, as a self-eat treat that shoppers know and love! With a smooth, truffle centre, revealing crunchy hazelnut pieces inside and encased in a layer of iconic Cadbury chocolate, the spherical treats are set to drive sales in the lead up to Christmas. The Cadbury Puds five pack communicates value to shoppers who are looking to be vigilant at this time of year, making them a fantastic option this Christmas, with Puds multipack having achieved the number one product in self-eat novelties last year6 .
By the time November comes round the corner, the countdown to Christmas is in full swing. This is the period that consumers begin to prepare for the busy months ahead by stocking up on Christmas essentials. Retailers should stock up on core products in the range, such as Cadbury Dairy Milk 90g Advent Calendar, which is the #1 SKU7 in the advent category and a key line at Christmas. This year, Mondelēz International is adding a touch of magic to the advent countdown for consumers, introducing a brand-new Cadbury Dairy Milk Advent Calendar 340g, containing ten Cadbury Dairy Milk Chunks, five Cadbury Dairy Milk Robins, four Hazelnut Jingly Bells, four Caramel Chunks and, finally, one 100g Winter Wonderland Bar – a unique addition for Christmas Eve to get shoppers ready for the main event and add excitement to the occasion. It’s a great option for those who are looking to trade-up this year and treat themselves to an extra special indulgence.
December marks the final run up to the big day, and the nature of Christmas gives retailers the opportunity to really tap into the gifting and sharing category, with consumers spending lots of time with friends and family. Retailers should stock up on the Cadbury Chunk Collection, a best-selling line which is a key product in the convenience sector, and is available in a 235g carton format, with an eye-catching design that is sure to stand out on shelf. This year, Mondelēz International is offering a luxurious treat to the range by re-vamping the Cadbury Chunk Collection. This involves expansions into new pack sizes to tap into the sharing occasion and drive value, as well as including the addition of a new Caramilk chunk within the collection. With Cadbury Caramilk having driven 17% incremental sales to the category8 and being a hit with millennials and families9 , the inclusion of these chunks is set to increase the variety of shoppers into the gifting category. The new chunk will sit alongside the popular Cadbury Dairy Milk and White, Cadbury Dairy Milk Caramel and Cadbury Dairy Milk Wholenut chunks, with the collection sure to generate excitement among shoppers this Christmas, being essential to those festive moments during cozy nights in.
Mondelēz International are also rolling out a new Cadbury Buttons Selection Box this year, and with Cadbury Buttons being one of the best-sellers in the category10, it’s set to be a great success. The contents of the box are sure to appeal to all tastes, as it includes four different flavoured treat bags: Cadbury Dairy Milk Buttons, Cadbury Dairy Milk Orange Buttons, Cadbury Dairy Milk Salted Caramel Nibbles and Caramilk Buttons, so there’s something for everyone in this brand-new product.
Retailers can further tap into the sharing category with Cadbury Dairy Milk Winter Orange Crisp 360g, which is now available across the market for the first time this year. This delicious sharing block sees the nation’s favourite chocolate11 combined with festive orange flavouring for a seasonal twist to encourage shopper excitement this Christmas. Ideal for sharing with friends or family on cold winter’s evenings, or as a gift for hosts ‘just because!’ over the festive period, this product is set to drive incremental sales in the final few weeks before Christmas.
Mondelēz International are bringing back a family favourite for Christmas 2023, with the return of the beloved Cadbury Dairy Milk Coins, guaranteed to spark joy in-store. Bringing a touch of nostalgia and magic to the season, Cadbury Dairy Milk Coins are a great stocking filler, set to delight consumers as a rooted Christmas classic12 . The coins, individually wrapped in festive gold foil, are set to drive incremental sales to finish the season off, with the excitement of the big day just around the corner. These treats are the perfect addition to a retailer’s range as gifting options, or as an impulse buy for a self-eat treat.
Finally, alongside Cadbury Dairy Milk Coins, Mondelēz will be rolling out the Cadbury Dairy Milk Money Box Tin, the perfect top up gift in the final run up to Christmas. The tins, featuring a playful design, are set to drive sales, particularly in the gifting segment, as they offer a secondary packaging use as well as receiving an “outstanding” rating during customer testing13 . We’re also proud to announce that our new Coins range will be supporting the Trussell Trust in their important work to alleviate hunger in the UK.
Don’t let your sh-elves down this Christmas, stock up now to ensure cracking Christmas sales! For further seasonal advice, please visit www.snackdisplay.co.uk.
Please find below an overview of the new products hitting shelves this festive season:
OCTOBER: SEASONAL INDULGENCE
CADBURY MINI SNOWBALLS FAMILY PACK
This year, the Cadbury’s Mini Snowballs range will be joined by a 296g bag format that shoppers can share during cosy nights in. The Cadbury Mini Snowballs Family Pack 296g is set to drive incremental sales for retailers this festive season, as sharing novelty formats are now the highest repeat buy at Christmas, perfect to share with loved ones14 . RRP* £4.50, Weight: 296g x 7 per case
NOVEMBER: COUNTDOWN TO CHRISTMAS
CADBURY DAIRY MILK ADVENT CALENDAR
This year, Mondelēz International is adding a touch of magic to the advent countdown for consumers, introducing a brand-new Cadbury Dairy Milk Advent Calendar 340g, containing ten Cadbury Dairy Milk Chunks, five Cadbury Dairy Milk Robins, four Hazelnut Jingly Bells, four Caramel Chunks and, finally, one 100g Winter Wonderland Bar – a unique addition for Christmas Eve to get shoppers ready for the main event and add magic into the occasion. It’s a great option for those who are looking to trade-up this year and treat themselves to an extra special indulgence. RRP* £10.00, Weight: 340g x 6 per case
DECEMBER: GIFTING FINISH
CADBURY CHUNK COLLECTION
This year, the Cadbury Chunk Collection is returning in a new and improved pack, offering a real luxurious treat to the range. The Cadbury Chunk Collection now also includes the addition of a new Caramilk chunk which will sit alongside the popular Cadbury Dairy Milk and White, Cadbury Dairy Milk Caramel and Cadbury Dairy Milk Wholenut. The re-vamped collection is sure to generate excitement among shoppers this Christmas! RRP* £6.00, Weight: 400g x 5 per case
CADBURY BUTTONS SELECTION BOX
Mondelēz International are also rolling out a new Cadbury Buttons Selection Box this year, and with Cadbury Buttons being one of bestsellers in the category15 , it’s set to be a great success. The contents of the box are sure to appeal to all tastes, as it includes four different flavoured 95g treat bags: Cadbury Dairy Milk Buttons, Cadbury Dairy Milk Orange Buttons, Cadbury Dairy Milk Salted Caramel Nibbles and Caramilk Buttons, so there’s something for everyone in this brand-new product. RRP* £6.50, Weight: 375g x 7 per case.
CADBURY DAIRY MILK WINTER ORANGE CRISP
Retailers can further tap into the sharing category with Cadbury Dairy Milk Winter Orange Crisp 360g, which is now available across the market for the first time this year. This delicious sharing block sees the nation’s favourite chocolate16 combined with festive orange flavouring for a seasonal twist to encourage shopper excitement this Christmas. Ideal for sharing with friends or family on cold winter’s evenings, or as a gift for hosts ‘just because!’ over the festive period, this product is set to drive incremental sales in the final few weeks before Christmas. RRP* £3.50, Weight: 360g x 13 per case
CADBURY DAIRY MILK COINS
Mondelēz International are bringing back a family favourite for Christmas 2023, with the return of the beloved Cadbury Dairy Milk Coins, guaranteed to spark joy in-store. Bringing a touch of nostalgia and magic to the season, Cadbury Dairy Milk Coins are a great stocking filler, set to delight consumers as a rooted Christmas classic17 . The coins, individually wrapped in festive gold foil, are set to drive incremental sales to finish the season off, with the excitement of the big day just around the corner. These treats are the perfect addition to a retailer’s range as gifting options, or as an impulse buy for a self-eat treat. RRP* £1.99, Weight: 70g x 54 per case
CADBURY DAIRY MILK MONEY BOX TIN Mondelēz will be rolling out the Cadbury Dairy Milk Money Box Tin, the perfect top up gift in the final run up to Christmas. The tins, featuring a playful design, are set to drive sales, particularly in the gifting segment, as they offer a secondary packaging use as well as receiving an “outstanding” rating during customer testing18 . RRP* £6.00, Weight: 230g x 8 per case
TOBLERONE TRUFFLES
Toblerone is rolling out the red carpet this Christmas, with a brand-new addition to their range, Toblerone Truffles. Made with honey and almond nougat, this exciting new product will bring shoppers the iconic high quality of a classic Toblerone product, in the form of deliciously diamond shaped truffles, perfect for gifting. The launch aims to help grocers grow their premium gifting segment, all-year-round – with Christmas being the perfect time of year for shoppers to ‘trade up’ and treat themselves and their loved ones. RRP* £6.09, Weight: 108g x 8 per case
*All ranging and retail pricing decisions are at the sole discretion of the retailer
1 Britain’s Biggest Brand 2023, The Grocer
2 StreetbeesDeck the Halls How Shopping Habits are Evolving, October 2022
3 Source: Nielsen Xmas Tracker INcl. Discounters: WE 10.09.22 –we. 24.12.22
4 Source: Nielsen Xmas Tracker INcl. Discounters: WE 05.09.20 –we. 26.12.20
5 Nielsen Xmas Tracker excl. Discounters: WE 13.08.22 to W.E 24.12.22
6 Nielsen Xmas Tracker Incl. Discounters: WE 10.09.22 – we. 24.12.22
7 Source: NIS Total Cov exc discounters –Xmas tracker 24.12.22
8 Kantar NPD incrementality scorecard & lifestage demographic data
9 KANTAR Take Home panel- Total GB
10 SNACK CHAT MDLZ STUDY Selection Boxes September 2021 | Cadbury DM Buttons | Life Stages | 52 w/e 27 Nov 22
11 Nielsen, FY, 2021
12 Nielsen Idea screener, N=220 UK consumers
13 Consumer test: Nielsen IQ, n=118 UK consumers
14 Nielsen Xmas Tracker excl. Discounters: WE 13.08.22 to W.E 24.12.22
15 SNACK CHAT MDLZ STUDY Selection Boxes September 2021 | Cadbury DM Buttons | Life Stages | 52 w/e 27 Nov 22
16 Nielsen, FY, 2021
17 Nielsen Idea screener, N=220 UK consumers
18 Consumer test: Nielsen IQ, n=118 UK consumers
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