Pernod Ricard UK announces four senior marketing appointments

Pernod Ricard UK (PRUK) announces the appointment of four key roles to lead its Marketing and Digital transformation, and drive value growth across the company’s premium spirits and wine portfolio.

Estelle Martin has been promoted to the newly created position of Head of Experiential & Consumer Activation. This new role will have responsibility for all aspects of brand experience and advocacy, delivering world class brand-in-hand experiences across the UK and ensuring consistent and efficient execution of brand activation programmes amongst trade partners.

Marnie Corrigan has joined PRUK as Brand Director, with responsibility for driving the growth of brands including Absolut, Malibu, Kahlua, Havana Club, as well as the Scotch and champagne portfolio. Marnie joins from Pernod Ricard USA, where she held the position of Director of Consumer Engagement, and has been with the Group since 2017.

Also joining as Brand Director is Laura Stephen, who will be responsible for PRUK’s Gin, Irish Whiskey and no/low portfolio. Laura has been with PRUK since the start of 2019, having held interim roles as Global Brand Director for Beefeater and most recently as UK Head of Marketing for the whisk(e)y portfolio, helping Jameson to grow +21.2% in value over the last year.

PRUK has also appointed a new Director of Digital & eCommerce. Matthew Buttery will be responsible for driving digital and eCommerce delivery across the PRUK business, and makes the move from digital agency, Pierian, where he was Director for Digital Strategy & Transformation.