Weetabix turbo charges Any-Which-Way-A-Bix campaign

Weetabix, the nation’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see...

HARIBO Strengthens Support for Convenience with Retailer Competition

HARIBO, the UK’s number one sweets manufacturer, has strengthened its support for the convenience market, unveiling a competition which could see retailers win £200...

Quaker Porridge gets fruity with new flavour

Quaker is launching a brand new fruity flavour to its Porridge To Go range - Blueberry & Apple, which contains tasty real fruit pieces. Tapping...

Ferrero set to see sales sparkle with £6.8m investment across its portfolio for Christmas...

Ferrero is spreading the festive cheer again this year, with seasonal NPD set to reinforce the portfolio as well as expand it into...

Ferrero Expands Diwali Celebration with Trade Competition & Bespoke Diwali Kits

Following tremendous Diwali shopper marketing success last year, Ferrero will be offering bespoke Diwali kits for Your Perfect Members to order on yourperfectstore.co.uk...

Thorntons revitalises Classic Collection with three core packs, a modern redesign and new flavours

Drawing from Thorntons’ established heritage in chocolate craftsmanship, the new Classic Collection packaging has been designed to reflect the premium quality of the...

Kinder Expands Portfolio with UK Launch into Kids Chilled Snacking

Kinder is launching into the kids chilled snacking category, currently worth £206m Two new products is now being made available to all channels...

Kinder Introduces Its First Ever Joint Owned License With Small Portioned Animal Adventures

Kinder is focusing on its own themes with the introduction of bespoke ranges that will dial up the brand’s imagination positioning The first...

Jekl Steak on the Go! Is a Cut above the Rest in Premium Bagged...

Start-up brand JEKL is carving out a completely new and premium sub-category in bagged meat snacks with its three-strong range of premium steak on...

Old El Paso makes some noise with biggest creative campaign to date

Old El Paso, the number one Mexican food brand in the UK, has announced a massive £6 million marketing investment to launch a ‘roof-raising’...

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JULY DIGITAL EDITION – Wholesale’s warming performance

This summer is dismal so far compared to 2018, but wholesaling is in vigorous health. Booker’s strong performance brightened Tesco’s damp first quarter, with...

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