Müllerlight Fruitopolis with 0% added sugar

Müller has reformulated its Müllerlight Fruitopolis range, so that it now includes 0% added sugar. Following the success of the dairy brand’s reformulated Müllerlight Greek...

Yeo’s – The Making of a trusted heritage brand

Not many would have imagined the company behind the Yeo's logo was once a little shop in China making soy sauce out of Zhangzhou,...

KETTLE® Chips New On Pack Promotion

A premium product for everyday indulgence, KETTLE® Chips single serve bags are a great way for retailers to up trade consumers at lunch time...

KP Snacks expands Big Hoops range with Spicy Chilli

KP Snacks is launching Big Hoops Spicy Chilli, capitalising on the growing trend of spicy flavours which now rank as the fourth most popular...

Rustlers targets new occasion with breakfast launch

Kepak Convenience Foods is introducing Rustlers, the UK’s topselling microwavable snack and chilled ready meal brand*1, to a new eating occasion with the launch...

Nurishment launches no added sugar Vanilla Orignial

Grace Foods UK is launching a no added sugar variant of vanilla-flavoured Nurishment Original, the UK’s No. 1 vitamin enriched milk drink*1. Nimal Amitirigala, GraceKennedy’s...

Rustlers targets new occasion with breakfast launch

Kepak Convenience Foods is introducing Rustlers, the UK’s top-selling microwavable snack and chilled ready meal brand*1, to a new eating occasion with the launch...

New McVitie’s campaign aims for the heart

McVitie’s, the Pladis-owned biscuit Masterbrand, is back on UK TV from Friday, March 9th, with “Sweeter Together,” a new £9.7 million integrated campaign including cinema,...

Nurishment launches no added sugar vanilla Original

Grace Foods UK is launching a no added sugar variant of vanilla-flavoured Nurishment Original, the UK’s No. 1 vitamin enriched milk drink*1. Nimal Amitirigala, GraceKennedy’s...

Mikado delivers intense flavours to the biscuit market

Mondelez International’s fastest growing biscuit brand, Mikado, will be bringing an elegant and intense new flavour to the market this January with the launch...

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MAY / JUNE DIGITAL EDITION – Time for action Brakes...

Welcome to the May-June 2018 issue of Wholesale Manager. After the heartbreaking headlines about plastic in the sea it’s good to see the wholesale...

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