After the successful launch of its latest collaboration beer, Camden Town Brewery has once again joined forces with Marmite to launch a brand new TV ad. In celebration of the new limited-edition beer, Camden Love Hate Marmite Ale, Camden is relaunching the iconic ‘Marmite Kiss’ TV advert from 2001, with a fresh new look.
Teaming up with the nation’s favourite spread, last month Camden Town Brewery launched Camden Marmite Ale – a limited-edition beer that has divided the nation. Celebrating all the lovers (and the haters) out there, positive consumer reaction to Camden’s latest innovation beer was a springboard for the ad remake, championing the ‘love/hate’ flavour of the beer.
A fresh take on the 2001 ad, Camden’s ATL features two people on a date enjoying a kiss, until one is disgusted by the taste of Marmite Ale. The camera then pans over to a can of Camden Marmite Ale, with Marmite’s famous tagline ‘Love it or Hate it’.
Launching during tonight’s Great British Bake Off ad break, Camden’s reimagining of the iconic ‘Marmite Kiss’ ad follows the same narrative, switching in a jar of the savoury stuff for the beer, bringing the advert into the modern day with the limited-edition Marmite Ale.
Zoe Wulfsohn-Dunkley, Head of Marketing at Camden Town Brewery, said: “We couldn’t be happier with consumer reaction to our Camden Marmite Ale. In true Marmite style, it has caused debate among beer lovers across the country, but we’d like to think we’ve surprised a few haters out there with our fresh tasting beer.”
“Marmite is such an iconic brand, we wanted to do something extra special to commemorate this collaboration. The ‘Marmite Kiss’ advert does such a great job at bringing to life the divisive nature of the nation’s favourite yeast-y spread, so we couldn’t wait to put our own spin on it to launch our Camden Marmite Ale.”
Sophie Allan, Brand Manager at Marmite, said: “Marmite Kiss’ is one of our most iconic ads from the early 2000s, and we can’t wait for our fans to see it once more – but reworked for 2021. Not surprisingly, Camden Marmite Ale has got our grown-up Marmite fans talking, and we can’t wait to find out the reaction to our new ad which airs this week during Bake Off. Cheers!”
Always looking to brew with fresh thinking, Camden’s Marmite Ale is a limited-edition beer, that like all Camden beers, is never pasteurised. Available to buy nationwide from major retailers and the Camden web shop, shoppers can pick up a 4-pack for £8 while stocks last.