Lucozade Sport is bringing shoppers the chance to win cash prizes this winter through a brand-new text-to-win promotion, as part of its on-going partnership with the England national football team. This shopper giveaway will help retailers to create excitement around the international tournament in-store and tap into additional sales around the winter sporting occasion.
This international football tournament season, Lucozade Sport is giving football fans the chance to win £90 every 90 minutes*, tapping into the consumer appetite to get match ready this uniquely festive football season.
To be in with a chance of winning, shoppers simply need to purchase any Lucozade Sport product and text ‘CASH’ to 62123, then kick back and wait for the text!
Tom Bell, Head of Marketing for Lucozade Sport at Suntory Beverage & Food GB&I (SBF GB&I) comments: “2022 has been a fantastic year for sport, and as the UK’s number one selling sports drink[i], we wanted to bring something special to stores this festive season to help them make the most of the unique opportunity to combine sporting occasion and winter festivities this year. Our partnership with the England national football team and winter activation is certainly set to create a buzz around the season’s biggest matches!”
The promotion is live now until 12th December across all Lucozade Sport products. The campaign will also be supported by PR activity, helping retailers to drive visibility and sales of the Lucozade Sport range during the festive season and beyond!
*Max 1 entry per person per day, Monday-Friday between 9am and 6pm
[i] Nielsen GB Total Coverage Latest 52 Weeks – w/e 26 February 2022
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