Iconic Scottish liqueur Glayva has unveiled an eye-catching new look. Backed by a new consumer campaign the brand celebrates Glayva’s distinctive sweet-spiced ‘flava’ and will encourage consumers to enjoy the multi-award winning whisky liqueur, perfect for the holiday season.
The resplendent design features golden tones of tangerine across the bottle. A new textured label brings Glayva’s honey-spiced flavour cues to the fore. A colour matched closure completes the attention-grabbing refresh.
Glayva has enjoyed a coveted position. Nine in 10 (88%) of consumers loved the taste, with over half repeat purchasing within the surveyed timeframe. The refreshed proposition upgrades the packaging to reflect the premium nature of the product and tease the distinctive honey-spiced flavour.
The refreshing new look and accompanying campaign will entice new and existing consumers to enjoy Glayva throughout the festive season and beyond. The new consumer campaign ‘Not Your Usual’ celebrates Glayva’s distinctive, yet appealing flavour. Designed to drive trial and purchase the campaign is playing out across Glayva’s social media channels now. The cosmic-themed campaign for the ‘most awarded liqueur in the universe’[1] features stunning images, as well as a string of out of this world bespoke serves, sure to surprise and delight at any party over the festive season.
Comments are closed.