This Summer, Kumala, the number one South African wine brand[2], has returned for a second year with its successful competition in partnership with premium barbecue manufacturers, Napoleon Grills.
The brand’s ‘Bring on the Braai’ summer activation aims to epitomise the fun and flavour of the South African ‘braai’, a ‘no excuse needed’ tradition that takes your standard barbecue to a whole new level.
Shoppers will have the chance to win a Napoleon Freestyle grill worth over £750 as well as five portable grills*. Ten pairs of tickets to CarFest 2022**, the biggest family fundraising festival in the UK, are also up for grabs, as well as ten cases of wine.
Running until 9th August, the competition is available across multiple SKUs, including Kumala core and Kumala Reserve. Over 285,000 bottles will each feature a colourful and vibrant on-pack neck collar, for impactful shelf-standout in-store and consumers can enter via the dedicated microsite, www.kumalabbq.co.uk***.
Alexandra Colson, Marketing Manager, Accolade Wines, said: “Kumala is proud to be from South Africa, a nation that is all about variety. Our wines are the perfect partner to summer barbecues, so we’re looking forward to bringing sunshine vibes to the wine aisle over the next few months.
“We’re the number one brand in the South Africa category and we know it’s our role to educate consumers about the great wines from the region, as well as work with our retail customers to ensure that the South African category can thrive in the future. We’re pleased to team up with Napoleon for a second year running to bring the colourful spirit of Kumala to life by offering new and existing customers the chance to win a top of the range barbecue, just in time for summer.”
Martin Sobey, National Sales Manager UK for Napoleon Grills, said: “Barbecue, wine and festivals make for the perfect trio for a great British (and indeed South African) summer, so we are delighted to be back again after such a successful and popular partnership last year with an even bigger and better national promotion for 2022. With our new compact and portable gas grills up for grabs, as well as tickets to CarFest 2022, of which Napoleon will be sponsoring the Kitchen Stage and brand-new Great British Cook Out area, with a host of top celebrity chefs, it’s a dream prize pool for any foodie.”
Running until 9th August 2022, the neck collars will be available in grocery (Tesco, Asda, Morrisons and Co-op) and convenience channels.
[2] Value by brand in off trade. Nielsen 52 week to Period Ending: WE 21.05.22
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